[MUD-Dev] Advertising Thread

[Dave Rickey]

From: "Brad McQuaid" <bmcquaid at cox.net>
> Russ Whiteman said:

>> Again, I'd call anything and everything that is designed to get
>> the product into the public eye, marketing.  It doesn't -require-
>> magazine ads, TV commercials, or launch parties...although those
>> -do- tend to be the result of hiring professionals to run the
>> show. Non-professionals, especially -passionate-
>> non-professionals -can- do an effective job with the lower cost
>> alternatives...I think your case proves that.

> Actually, that was exactly the point I was trying to make :) I
> think we're in agreement: EQ showed that one doesn't necessarily
> need higher-cost 'professional' marketing to get the word out and
> sell MMOGs.  Or at least one didn't in 1997-1998, when most of the
> 'grass roots' PR was occurring.  Perhaps one could argue
> effectively now that times/conditions have changed...?

Not as of last year.  We *really* didn't do enough traditional
advertising or get enough ink for Camelot to account for our sales,
most of it had to have come from word of mouth.  For that matter,
has SWG had enough advertising to account for 139,000 beta signups?

--Dave



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