[MUD-Dev] Advertising Thread

[Richard Aihoshi aka Jonric]

At 11:53 AM 22/08/02 -0500, "Damion Schubert" <damion at ninjaneering.com> wrote:

> EverQuest did, however, have -HUGE- buzz, which is to say that the
> people who played early on said enough good things about the game
> to help the game hit critical mass quickly.  However, buzz should
> not be confused with advertising.

The buzz ramped up sharply in the last months before launch.  And in
some important ways, buzz is better than advertising.  Buzz = people
talking = active, top of mind awareness whereas advertising is
passive and easily not truly noticed or forgotten.

Cheers.

_______________________________________________
MUD-Dev mailing list
MUD-Dev at kanga.nu
https://www.kanga.nu/lists/listinfo/mud-dev