[MUD-Dev] Sales data

[Richard A. Bartle]

On 28th August 2002, Daniel Harman wrote:

> They've also done several promotions that will throw your figures
> out of whack.

Hmm, you're right, that would be a problem. Although it's fair to
count people who bought the game but didn't register, it's not
really fair to count the people who were given a free client but
didn't install it.

The reason I was looking at these figures was because of a report in
this week's MCV that said EQ players stayed an average of 8 months.
That would mean an average of one eighth of their players leave
every month, ie. a churn of 12.5% . This seemed a little out, so I
thought I'd try verify it from the few items of raw data that escape
from SOE.

If the 12.5% churn rate is correct, it means that they sign up
around 66,000 newbies every month but lose 54,000 oldbies.

		Richard


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