[MUD-Dev] Sales data

[Rayzam]

From: "Richard A. Bartle" <richard at mud.co.uk>
> On 28th August 2002, Daniel Harman wrote:

>> They've also done several promotions that will throw your figures
>> out of whack.

> Hmm, you're right, that would be a problem. Although it's fair to
> count people who bought the game but didn't register, it's not
> really fair to count the people who were given a free client but
> didn't install it.

> The reason I was looking at these figures was because of a report
> in this week's MCV that said EQ players stayed an average of 8
> months.  That would mean an average of one eighth of their players
> leave every month, ie. a churn of 12.5% . This seemed a little
> out, so I thought I'd try verify it from the few items of raw data
> that escape from SOE.

> If the 12.5% churn rate is correct, it means that they sign up
> around 66,000 newbies every month but lose 54,000 oldbies.  

I know that I got an email to download the client and a code for a
free month. So a lot of those 'oldbies' being lost could be people
who signed up the previous month, got their free month, then moved
on.

    rayzam



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