Brand Loyalty (was Re: [MUD-Dev] Requirements for MM (wasComplexities of MMOG Servers))

[Dave Rickey]

From: "Amanda Walker" <amanda at alfar.com>
> On 12/17/02 11:45 PM, Dubious Advocate
> <dubiousadvocate at hotmail.com> wrote:

>> We don't see this in the Central MOG industry today.  Developers
>> bemoan the absence of brand loyalty

> They do?  I must have missed this.  I've seen some gamers try to
> use brand loyalty as a lever to get MMO games changed to be more
> like console & single-player PC games, but I haven't seen any MMO
> developers complaining that they don't have enough players.

> Even AO, which was widely panned as a dud, turns out to have a
> steady player base.  Not huge, but enough to keep the game going.

> Where have you heard developers bemoaning the absence of brand
> loyalty?

I have to second this, if anything, players show a fanatical degree
of loyalty to their game of choice.  Sure, there's a percentage that
is waiting to bolt to the next alternative that seems viable, but
it's fairly small (no more than 15%, as near as I can guess).

--Dave


_______________________________________________
MUD-Dev mailing list
MUD-Dev at kanga.nu
https://www.kanga.nu/lists/listinfo/mud-dev