[MUD-Dev] MMO Launch issues ruining potential segments of the market.

[Matt Mihaly]

On Thu, 19 Jun 2003, Luca Girardo wrote:

> I can for sure say that the press coverage of SWG is the best I
> have ever seen till now for a MMOG product. If that depends from
> the high profile license or the massive budget or a very skilled
> PR team, is open. But for sure the coverage has reached also media
> you would never expect to report anything about a MMOG. Just as
> example, I was reading an article about SWG. It was a good article
> even if nothing extraordinary. What was extraordinary is that the
> report was on one of the most serious Italian daily newspaper with
> around 1 million readers a day. You would never expect an article
> about a MMOG ( and very unlikely about a Video Game) on such a
> newspaper. And that is just an example of the hype around SWG not
> only in US. What is the reason? And what will it bring?  Soon we
> will know. A limitation will be the fact the current release will
> target only the US-market.

I dunno...I remember seeing Everquest on the cover of tv guide which
is the most-read magazine in America.

--matt
"Are you gay?" - Dale Gribble's Dad
"What?? No! I sell propane!" - Hank Hill
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