[MUD-Dev] "USPs" (was: Warhammer Online Cancelled -- Why?)

Matt Mihaly matt at ironrealms.com
Thu Jul 1 05:21:01 CEST 2004


From: Mike Rozak
> From Derek Licciardi:

>> One of our unique selling points is our justice system.  Ages of
>> Athiria is attempting to implement a form of perma-death into the
>> game as a tool for players to use to control grief play.  We
>> market the idea that we can create an environment where being
>> held accountable for your online actions truly exists.

> If your USP is successful, how long will it take other MMORPGs to
> impliment it? I don't expect a numerical answer; this is more of a
> rhetorical question. Having worked for a large company, I'm a bit
> paranoid about what large companies can do to small companies.

"Success" is relative. We've implemented some very successful
selling points in our games, but they're selling points to a niche
(text muds) within a niche (muds generally) audience that is too
small to generally be worth Sony/Microsoft's time.

--matt
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