[MUD-Dev] selling Godhoods

[J C Lawrence]

On Tue, 25 Apr 2000 15:25:19 -0400 (EDT) 
Darren Henderson <darren at nighttide.net> wrote:

> IMO if you have someone willing to pay that kind of money they are
> most likely suspect to begin with.

Remember target markets.

There has been some discussion on this list of Simultronic's target
markets and player base demographics, such as the fact that the
majority of their players are (faint memory?) over 30 with many over
40, with a high percentage of "professionals" (lawyers, doctors,
professional engineers, etc).

Now consider a your favourite MUD, and change the player base to
match the following imaginary stats:

  Average individual: US$100K - US$150K (US national average is $36K)
  Average education:  6 year college degree
  Average Age:        35
  Sex:                60% male
  Profession:         30% executive, 20% entrepreneur, 40% professional

What would change in your MUD?  How would the community change?  How
might their willingness to pay $3K or even $10K for some in-game
item/benefit/position change?  While I intensely doubt the above
stats match or even approximate Simultronic's (or Achea's) -- I do
suspect that such affluent target markets are significantly
under-served and under-represented in the gaming arena.

--
J C Lawrence                              Internet: claw at kanga.nu
----------(*)                            Internet: coder at kanga.nu
...Honorary Member of Clan McFud -- Teamer's Avenging Monolith...


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