[MUD-Dev] [BIZ] Advertising sprawl (yahoo)

[Matt Mihaly]

On Tue, 10 Apr 2001, Lars Duening wrote:

> I really hope that in-game advertising, if it is ever attempted on a
> larger scale, is going to crash and burn like web banner advertising
> already did. If I pay good money for game (nothing wrong with that),
> I definitely don't want to get commercials shoved into my face. I
> wanted that, I'd watch TV.

Web banner advertising crashed and burned because the expectations
were too high. It's not like it doesn't work. It just doesn't justify
the prices people were previously paying.

 
> Though in a way the naivete is amusing. Of course gamers learn to
> take ads in a stride, since they aren't given any choice anyway. But
> what makes anybody think that the players are actually paying
> attention to the ads? People learned to ignore web banners even
> without technical aids, and they will do even more so with in-game
> ads. But by then the damage will be done, and getting ad companies
> to stop their futile attempts is next to impossible (again look at
> the web: now they're making the ad banners bigger, as if the old
> ones were too small to see. Gah!)

Personally, I like advertising in games. I would much rather have to
drive over to Pizza Hut in Crazy Taxi than drive over to some
fictional pizza store.

--matt

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