[MUD-Dev] [BIZ] Advertising sprawl (yahoo)

[Matt Mihaly]

On Wed, 18 Apr 2001 Daniel.Harman at barclayscapital.com wrote:
> On 17 April 2001 23:30, Matt Mihaly wrote:
  
>> Web banner advertising crashed and burned because the expectations
>> were too high. It's not like it doesn't work. It just doesn't
>> justify the prices people were previously paying.
 
> I wonder about that, as personally I skip over magazine adverts just
> the same as web page ones! It always seemed to me that they didn't
> pay much for the adverts as it was all contingent on a click
> through. This never seemed like a fair comparison with a magazine
> advert to me and it makes me think that the added transparency of
> the web model was possibly more its undoing than anything else.

Actually, a lot of web advertising is done per impression too.

--matt

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