Adverts in games (was RE: [MUD-Dev] Habbo Hotel...)

[Daniel.Harman at barclayscapital.com]

-----Original Message-----
From: Travis Nixon [mailto:tnixon at avalanchesoftware.com]
Sent: 20 March 2001 16:17
To: mud-dev at kanga.nu
Subject: Re: Adverts in games (was RE: [MUD-Dev] Habbo Hotel...)


Dwayne Hall wrote:

> Consider the James Bond movies as the best example of this.  I
> remember reading that Coca-Cola paid a hefty sum to have a Sprite
> billboard prominently placed in one scene.  Both BMW and Volvo
> successfully introduced a new line of automobiles by having them
> appear prominently in the movies before they were even on the
> showroom floors.  Obvioulsy this doesn't work in many instances but
> I don't think I would even blink at a Century 21 sign outside a
> for-sale house in something like The Sims.

It might make a lot of sense to you, but to the rest of the world, it
will mean not a jot. There are a lot of localistation issues here...

Dan
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