[MUD-Dev] Advertising Thread

[Zach Collins {Siege}]

On Sun, 25 Aug 2002, Richard Aihoshi aka Jonric wrote:

> i.e. if there had been no traditional advertising at all, almost
> all the prime target market would have been exposed to the game
> anyway, just a bit less.  And reaching the core target audience is
> far more important than reaching gazillions of people who are
> either not likely to buy at all or who wait and see rather than
> buying immediately.

In other words, there is still the push for a huge opening day and
large initial sales, much like movies and single-player games,
rather than the continuous sales that the MMOG concept encompasses.
A game may be obsolete in two or three years, but if it satisfies
the players it can remain open and the servers active for far
longer.  This comes back to communities and the Social Networks
thread: How do you create, support, and encourage the kind of
advertising that keeps new players coming into your game three years
or longer down the road, be it word of mouth or a small block ad in
a magazine?

--
Zach Collins (Siege)


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