[MUD-Dev2] Getting the word out about your game

[Threshold]

What easy to use methods exist to get the word out about your game or 
updates to your game?

What fan sites, forums, blogs, or news sites do you feel are worth 
submitting news to?

A lot of independent developers create excellent games, but one of the 
biggest challenges is getting the word out to potential players. There 
are a lot of great gaming sites out there, but which ones have some of 
you used and noticed an actual benefit/effect?