[MUD-Dev2] Ways for Indie Devs to Announce their Game Release?

[Threshold]

What would some of you recommend as a way for an indie game developer to 
announce the release of their game?

My company released a new game, Primordiax (http://www.primordiax.com) 
on April 22. It was a "soft open", where basically we opened for people 
that had been following the game for the last few years.

We are finally ready for a full opening, but we are wondering what some 
of the best ways are to get the word out about a new game.


-- 
Michael A. Hartman, J.D.
President and CEO, Frogdice, Inc.
http://www.frogdice.com