[MUD-Dev] selling Godhoods

[Raph Koster]

> -----Original Message-----
> From: mud-dev-admin at kanga.nu [mailto:mud-dev-admin at kanga.nu]On Behalf Of
> J C Lawrence
> Sent: Tuesday, April 25, 2000 3:35 PM
> To: mud-dev at kanga.nu
> Subject: Re: [MUD-Dev] selling Godhoods
>
>   Average individual: US$100K - US$150K (US national average is $36K)
>   Average education:  6 year college degree
>   Average Age:        35
>   Sex:                60% male
>   Profession:         30% executive, 20% entrepreneur, 40% professional
>
> While I intensely doubt the above
> stats match or even approximate Simultronic's (or Achea's) -- I do
                                  ^^^^^^^^^^^^^
Simutronics is the name of the company. Their website can be found at
http://www.play.net/simunet_public/default.asp.

> suspect that such affluent target markets are significantly
> under-served and under-represented in the gaming arena.

My understanding is that this DOES closely match the demographic of some of
the servers on games such as Air Warrior and Warbirds, however. Since these
games are based on real-life skill, it takes hours of practice to get
better--and they charge an hourly fee. This has led to a playerbase that is
aggressive, affluent, highly educated, and predominantly male.

-Raph




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