[MUD-Dev] Boys and Girls -

[rayzam]

Continuing the Boys vs Girls thread, from a BBC article:

  http://news.bbc.co.uk/hi/english/sci/tech/newsid_1754000/1754818.stm

--<cut>--
Gadget makers target women

Gadgets are traditionally seen as boys' toys but electronics
companies are increasingly becoming aware of the need to appeal to
women.

"Retailers ignore women at their own peril," Kim France,
editor-in-chief of shopping magazine Lucky, told a seminar on
selling to women at the Consumer Electronics Show in Las Vegas.

...

There is also a difference when it comes to what the sexes want from
a gadget. While men want to know what it can do, women have
different priorities.  "The female customer wants to know what the
product is going to do for them. How it's going to help their life,"
said Mr Kelsey.
--<cut>--

Perhaps muds/games should advertise differently for men and women
too [those that pay for advertising at least].

rayzam





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