[MUD-Dev] What keeps people interested in social muds?

[Martin C. Martin]

Hi all,

I'm heading up a project that's a new way to socialize online.  It's
essentially a 3D virtual nightclub with streaming audio, dancing,
chat, etc.  (If you're curious: http://www.esconline.org )

Anyway, encouraging people to socialize and keeping them interested
in a virtual world is the goal of the social mud.  What keeps people
coming back to social muds?  Why would someone choose a social mud
over a simple chat room, like IRC?

Thanks,
Martin
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