[MUD-Dev] Picketing in Sims Online

Marc Fielding fielding at computer.org
Wed Nov 20 16:07:49 CET 2002


<snip>

McDonalds is known for requiring franchisees to adhere to a strict
set of guidelines (i.e. cleanliness, staff qualifications,
profitability, etc.) in order to maintain their license.

Regarding Sims Online, a particularly smooth approach would be to
require interested parties to sign/click-thru an in-game franchise
agreement to uphold the McDonalds brand before being granted the
right to build and operate.

It would allow positive exposure in a popular game while giving the
company recourse should a rogue Sim engage in "brand-diminishing"
activities. ;)

-Marc

---------------------
Marc Fielding
fielding at cutthisout.computer.org






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